Insomnia is on the rise, but so is the sleep industry. Now, there are powerful new products that help with insomnia. And more are on their way.
Insomnia is becoming more and more of a problem. Increased stress and pressure is leading to a lack of sleep, which in turn is causing declines in both physical and mental health. But where there’s a problem there’s a solution (and in terms of business, where there’s a problem there’s an opportunity). And the good news is that the sleep industry is in boom. Every month new sleep products are hitting the market and helping people to get back to sleep.
Many people use lack of sleep as a way to brag. “I’m going through so much stress I can barely sleep”. “I don’t have time to sleep, I’m too busy”. We hear comments like this all the time. But the truth is that your body and mind need sleep, and sleep deprivation is only ever a bad thing.
Thankfully, in the past decade science has made significant headway into understanding sleep.
It might be the most natural thing in the world, but sleep is a very complex thing. The more we discover about sleep the more we realise that sleep is of the utmost importance and that we cannot operate without shuteye.
Sleep is vital. It’s in your sleep that your mind and body repair themselves and grow stronger. And it’s also during sleep that you go through crucial psychological transformations as your mind speaks to you. Whether you’re aiming to lose weight, to get pain relief, or to achieve serenity and peace of mind, you need to get a good night’s sleep.
But despite the fact that we’re continually learning more and more about the importance of sleep, more and more people are struggling to catch those Zzzzs. 10% of the population experiences chronic insomnia, 30% experience insomnia symptoms once a year. Sleep apnea is on the rise. And overall, the quality of sleep is in decline.
Some people turn to sleep aids to help them catch those Zzzzs. But pills carry harmful side effects and are not the best solution. A better solution can be found in natural therapies (such as this powerful meditation technique, which I personally recommend).
Insomnia is on the rise, but so is the sleep industry.
The sleep industry has truly started to take off over recent years. As reported on Entrepreneur.com, “From high-tech apps to reinvented beds, entrepreneurs and established companies are working to provide solutions and meet the desire for products and services that support better rest.”
While phones and computers are one of the main causes of sleep deprivation, they can also be a part of the solution. White noise apps like Sleep Pillow Sounds and Relax Melodies create relaxing sounds that help the mind to drift off. Other apps track your sleeping habits, like Sleep Cycle alarm clock and Sleepbot.
Wearable technology like the Fitbit can track your sleep time and vital signs and can help you to create a schedule which will be more conducive to sleep.
Of course one of the most important of sleep products is the beds themselves. New bed technology is helping to improve night-time comfort, while temperature controllers help to create the right conditions for a healthy night’s sleep.
And finally there are the spas and clinics. Spas like YeloSpa and nap pods like Metronaps give you the opportunity to relax away from home.
The good news is that all these new sleep technologies are genuinely improving health
More and more industries are starting to focus on health and wellness, both in the bedroom and beyond. By merely advertising and advocating a quality night’s sleep, businessare helping to spread awareness of the importance of getting your 8 hours.
The more conscious we are of the importance of sleep the more effort we’ll dedicate to it. And that can only be a good thing for our health and wellbeing.